MOVEMENT INSPIRED

BY THE IRON COWBOY

Eleve Health is teaming up with James Lawrence as he undertakes
His most daring challenge yet – Conquer 100.
100 TRIATHLONS | 100 CONSECUTIVE DAYS
MARCH 1, 2021 – JUNE 8, 2021

MOVEMENT INSPIRED

BY THE IRON COWBOY

Eleve Health is teaming up with James Lawrence as he undertakes
His most daring challenge yet – Conquer 100.
100 TRIATHLONS | 
100 CONSECUTIVE DAYS
MARCH 1, 2021 – JUNE 8, 2021

DEFYING LOGIC

Meet James Lawrence “Iron Cowboy” the greatest endurance athlete the world has seen. He’s known for his unprecedented 50/50/50 performance, where he took on the challenge of completing 50 triathlons across 50 states in 50 consecutive days. This time he’s coming back to accomplish something 
even bigger – Conquer One Hundred.


From March 1, 2021 – June 8, 2021 he will race a full-distance triathlon for 100 consecutive days, totaling 14,060 miles, 140.6 miles a day for 14 weeks. Each race will include: 
  • Swimming 2.4 miles
  • Cycling 112.03 miles
  • ​Running 26.25 miles

DEFYING LOGIC

Meet James Lawrence “Iron Cowboy” the greatest endurance athlete The World has seen. He’s known for his unprecedented 50/50/50 performance, Where he took on the challenge of completing 50 triathlons across 50 states In 50 consecutive days. This time he’s coming back to accomplish something even bigger – Conquer One Hundred.

From March 1, 2021 – June 8, 2021 he will race a full-distance triathlon for 100 consecutive days, totalling 14,060 miles, 140.6 miles a day for 14 weeks. Each race will include:
  • Swimming 2.4 miles
  • Cycling 112.03 miles
  • ​Running 26.25 miles


EXPLORE 
PERSONAL LIMITS


ACHIEVE 
YOUR GOALS


CHARACTER & 
SELF DEVELOPMENT


TAKE BETTER CARE OF 
YOUR BODY | MIND | SOUL


INSPIRE OTHER PEOPLE 
THROUGH YOUR ACTIONS

JOURNEY TO  GREATNESS

I want to be known as the guy that helps people get unstuck Mentally to be able to achieve their best self.”
- James Lawrence

Nothing great is ever accomplished on your own.”
- James Lawrence

JOURNEY TO  GREATNESS

I want to be known as the guy that helps people get unstuck
Mentally to be able to achieve their best self.”
- James Lawrence

Nothing great is ever accomplished on your own.”
- James Lawrence

#BEBETTERMOVEMENT

To celebrate Iron Cowboy’s new challenge, we created the
Be Better Movement and we want you to be a part of it.
It’s simple: create a goal you commit to reaching over the 100 days.

Write it down and share it! Maybe it’s a daily goal of exercising, reading or doing random acts of kindness – whatever you choose to improve in.

Our hope is to inspire each person to push their limits by becoming the best versions of themselves, breaking down barriers and bringing the world together, one goal at a time.

#BEBETTERMOVEMENT

To celebrate Iron Cowboy’s new challenge, we created the Be Better Movement and we want you to be a part of it.

It’s simple: create a goal you commit to reaching over the 100 days.

Write it down and share it! Maybe it’s a daily goal of exercising, reading or doing random acts of kindness – whatever you choose to improve in.

Our hope is to inspire each person to push their limits by becoming the best versions of themselves, breaking down barriers and bringing the world together, one goal at a time.

JASON LOZADA

MEG MARZANO

HUGH JACKSON

SARAH CROSS

JASON LOZADA

MEG MARZANO

HUGH JACKSON

SARAH CROSS

What are your limits? 
What is your hard? 
What are you capable of? 

Everybody's hard is different. 
Get out of your comfort zone, 
explore your limits and unlock your full potential!
What are your limits?
What is your hard?
What are you capable of? 

Everybody’s hard is different. Get out of your comfort zone,
explore your limits and find
 your full potential.

★ BATTLING AVERAGE ★

★ BATTLING AVERAGE ★

#BeBetterMovement

#BeBetterMovement can transform and change the way you  show up in your life: 
the way you work, the way you relax & play,  and how you show up with your friends & family.  

We want each person to know that you can: 

  • Be authentic and embrace who you are
  • Overcome limitations and mental blocks to reach your highest goals
  • ​Find purpose to realize your unique value and discover your life mission
  • Be unstoppable

#BeBetterMovement

#BeBetterMovement can transform and change the way you show up in your life:
the way you work, the way you Relax & play, and how you show up with your friends & Family.
We want each person to know that you can: 

  • Be authentic and embrace who you are
  • ​Overcome limitations and mental blocks to reach your highest goals
  • ​Find purpose to realize your unique value and discover your life mission
  • ​Be unstoppable

WHAT WILL  YOU DO? 

Choose your challenge and join the movement

  • Exercise for 100 consecutive days
  • Eat healthy for 100 consecutive days
  • Most push ups in a row
  • ​Longest walk or run
  • ​Read 15 pages of a book per day
  • Exercise for 100 consecutive days
  • Eat healthy for 100 consecutive days
  • Most push ups in a row
  • ​Longest walk or run
  • ​Read 15 pages of a book per day

SHARE YOUR CHALLENGE WITH US!

Fill out the form below and tell 
us what you will do.

SHARE ON SOCIAL PLATFORMS!

Let other people know what your commitment is and invite them to join you.

Post a picture that shows your Be Better Challenge and use the hashtag #BeBetterMovement to be featured in our Social Platforms!

SHARE YOUR CHALLENGE WITH US!

FILL OUT THE FORM BELOW AND TELL US WHAT 
YOU WILL DO.

SHARE ON SOCIAL PLATFORMS!

Let other people know what your commitment is and invite them to join you.

Post a picture that shows your Be Better Challenge and use the hashtag #BeBetterMovement to be featured in our Social Platforms!

OPERATION UNDERGROUND RAILROAD (O.U.R.)

All funds raised from Conquer 100 challenge will go to Operation Underground Railroad – a not-for-profit organization dedicated to rescuing children involved in human sex trafficking. Thanks to the work alongside their partners since 2013, O.U.R. has helped rescue more than 4,600 survivors and has assisted in the arrests of more than 2,600 predators and traffickers. 

James is passionate about this cause and Eleve Health has a goal to help him raise $500,000.00 in donations to O.U.R. Click on the link below to participate and help the cause!

GRIT & MENTAL TOUGHNESS

James’ mission statement in his own words is to focus on helping you realize what YOUR personal impossible is and show you how to get out of your own way by mastering your mind, becoming intentionally uncomfortable and conquering every single day. 

We hope this changes your perspective. The #BeBetterMovement goal is for you to step into how unique you are with your own strengths, and equip you with an initiative to build on those strengths. 

WHAT WILL YOU DO?

CONNECT WITH US

Phone:  888 537 7087

CONNECT WITH US

Phone:  888 537 7087

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